Creating an authentically-local resource online is a surefire way to deliver value and build a profitable media that lasts. That resource helps drive traffic via social media and is an easy place to feature "online exclusive" articles or stories.
We want to use technology to make sales, community outreach, and content generation one another, not against.
Successful local media businesses work-smarter-not-harder (cliche but true). It's important that all of your assets are working together rather than competing with each other for your team's attention.
When done right, content, revenue, and audience development reinforce each other.
Advertisers never wanted to buy ads, they want to reach people so they can sell products or services. Likewise, readers wanted a way to connect locally and stay informed through a compelling experience.
When you maximize engagement and monetize everything you deliver value to readers and advertisers.