Local news is a terrific foundation to build a community resource online that delivers value so you can build a profitable media that lasts. Supplemental resources help you drive traffic via social media and is an easy place to feature "online exclusive" articles, local interest stories, a robust calendar with reverse publishing capability and more.
We want to make technology and print work with one another, not against.
Let's face it, print isn't dying but print only businesses are. It's important that all of your assets are working together rather than competing with each other for your team's attention.
When done right, print grows digital and digital grows print.
Advertisers never wanted to buy ads, they want to reach people so they can sell products or services. Likewise, readers didn't want paper they wanted a way to connect locally and do so in a compelling experience.
Print and digital are both deliver their own value to readers and advertisers.
"Great personalized support and easy to learn tools that would take hiring multiple [people] to do the same amount of output. Has taken our digital platform to a new level as a historically print publication." - Michael Lehrman, Natural Awakenings New York
Membership means being part of a larger community that shares ideas and includes access to the guidance and resources you need to grow revenue, traffic, and engagement.