How to Drive Readers to Your Website With Locable's Print-to-Web Strategy
Print-to-Web Strategy is extremely important to focus on as a local publisher.
You want to continually drive reader’s back and forth between your print and digital content. Over time this will help build your following on both platforms. In our training below we break down the essential steps of creating a successful print to web strategy and what it entails.
In this training you will learn:
2:34 Print-To-Web Overview
4:10 Popular Places to Promote Your Website in Print
10:09 The Digital Side of Print to Web
12:58 Types of Online Content
17:13 How to Use Online Exclusives to Drive Reader’s to your Website
20:00 Why Guides Are Awesome For Content
21:11 More Examples For Online Extras
27:55 Tips For Creating Online Extras
29:05 How to Tag Online Extras to Curate Content
29:50 How Online Extras Help Your SEO
31:05 Why Planning Ahead Will Help You Win Long Term
32:33 Why You Have to Have Conversations About Web
If you are pressed for time, check out the slides of this training below:
Get to Know RevContent Webinar - Incremental Drop-In Rev... Unlock new revenue for local media with insights from our RevContent webinar on programmatic advertising and content strategies.
Get to Know Family Features Webinar - Free Print & Digit... Discover free print & digital content for your publication with our Family Features Webinar. Enhance your local marketing & community en...
Unlocking the Power of Outsourcing Preproduction: Webina... Webinar recap: Learn how outsourcing page design & ad production can revolutionize print publishing. Discover Design2Pro's unique "Manuf...
Grow your SEO by copying how ESPN does cross-linkingThe goal is the simplify and streamline the process of creating more impactful, engaging, and SEO-friendly content.