Articles regularly refer to businesses, event information or event other articles - now you can drop in pre-packaged content snippets that include images, titles, descriptions, and links with just a couple of clicks.
This linking is great for SEO (Search Engine Optimization), it gives greater exposure to the directory, makes listings look better and helps increase page views and overall site value. Also, when you tag businesses the article will appear on their directory listings.
As a local content website, you know how important having a great calendar of events can be but it's not enough just to have a lot of events or other content, you want to show them off. A weekly preview of prominent, fun, irreverent or otherwise noteworthy events is a great way to build content & serious SEO value on your site while also providing great fodder for social media and email campaigns.