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Help Clients Understand Free Doesn't Mean "No Cost"
Don't feel bad about gently informing clients they're wrong about marketing assumption...
Businesses Are Spending 21% of Marketing Budget on Socia...
A key takeaway from BIA's recent local business study. It's become clear that many l...
6 Places Publishers Can Look For New Prospects
Yelp Results Prospecting is about filling the top of the funnel with lots of names. ...
3 Simple Tips for Publishers to Improve Reach & Engageme...
We've talked a lot about the changes at Facebook and how they're limiting the reach of...
How a $400 One-Time Contest Can Make You $2500 per Year
If you've followed our blog for any length of time you know how we love talking about ...
Do You Have an Effective Distribution Strategy? (Local A...
Simply being present isn't a distribution strategy and without a distribution strategy...
When is $300 Less Expensive Than Free?
Be careful not to get stuck thinking exclusively about the price of something when you...
The Real Reason Legacy (Print) Publishers Fear Digital
What is it you're most proud of as a print publisher? I bet the quality of your produc...
What activities do local publishers outsource? (Plus, An...
Hiring can be hard and time-consuming not to mention expensive, what can you outsource...
Top Read Content From the Locable Network for May 2014
This is the second installment of our new monthly segment where we're highlighting the...
How To Create a List of Local Nonprofits
My fourth and fifth week at Locable consisted of helping Ryan compile a list of nonpro...
Why Trying to Attract Large (National) Advertisers Onlin...
The conventional wisdom suggests that attracting national advertisers to local would m...