Audience Development For Local Publishers


Developing your audience online is critical for local publishers. More traffic on your site will help deliver more value to local advertisers and cement your place as a community resource. In this training video you will learn how local publishers can take simple steps and use their current resources to build their audience online.

In This Video You Will Learn:


1:23-How People Find You Online

3:41 How To Highlight Digital In Your Publication

5:12 Use Calls To Action To Drive Readers To Your Website

7:45 How to Increase Social Media Shares

9:28 The "In This Issue" Approach

13:32 How Selling Digital Becomes Easier Through Audience Development

15:20 How The Local Content Ecosystem Builds Your Audience

16:15-Developing Your Audience Through Featured Events, Guides, Contests, and Sponsored Columns

17:56-One Piece of Easy Content That Got HUGE Results

18:35-Bringing It All together

Download our Print Publishers Checklist for Posting Each Issue Online which includes how to properly promote digital supplements in print.


Looking for a little help executing your digital strategy? Talk with us about Membership and Consulting Services.

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