Audience Development For Local Publishers
Developing your audience online is critical for local publishers. More traffic on your site will help deliver more value to local advertisers and cement your place as a community resource. In this training video you will learn how local publishers can take simple steps and use their current resources to build their audience online.
In This Video You Will Learn:
1:23-How People Find You Online
3:41 How To Highlight Digital In Your Publication
5:12 Use Calls To Action To Drive Readers To Your Website
7:45 How to Increase Social Media Shares
9:28 The "In This Issue" Approach
13:32 How Selling Digital Becomes Easier Through Audience Development
15:20 How The Local Content Ecosystem Builds Your Audience
16:15-Developing Your Audience Through Featured Events, Guides, Contests, and Sponsored Columns
17:56-One Piece of Easy Content That Got HUGE Results
18:35-Bringing It All togetherDownload our Print Publishers Checklist for Posting Each Issue Online which includes how to properly promote digital supplements in print.