Using Community Sponsors & Sponsorships to Drive Revenue

in Community Content Engine, Publisher Sales

Today we are exploring how Community Sponsorships drive revenue for your publication.

Community Sponsorships are a pillar of our approach for local publishers to reach 100k in Digital Revenue.

It's a simple concept to sell local businesses that focus on supporting your publication as a resource to create community online. This means you will be approaching digital with a revenue first mindset and cover your costs online as quickly as possible. Community sponsorships can include a number of revenue opportunities on your site, but by offering it as one package, they are simpler for your prospects to understand. We explore these concepts in the video below:

1:58 What is a Community Sponsor
6:05 Why Use Community Sponsors?
6:40 Why Fewer Options Make Choices Easier
8:15 How You Can Recognize Community Sponsors to Add Value
11:00 Upgraded Listings and How They Benefit Community Sponsors
11:38 How o Bring in Up to $5,000/month in Revenue
15:25 How to Sell Community Sponsorships
17:30 How to Close Community Sponsors
19:15 Our Revenue First Growth Process
20:10 How Community Sponsorships Helps Solution Selling
21:05 How to Use Seasonality to Grow Revenue
23:20 How to Use Systems to Improve Sales
25:10 How to Set Realistic Goals and Cover Costs
29:32 Final Thoughts and Summary-Deliver Value!

Watch a quick sample pitch for the Community Sponsorship package to potential advertisers

Or, contact us to learn how Locable can help you grow your local publication.
Digital Services Cohort for Local Publishers - Become a ... When you're able to assist with digital services you grow revenue while protecting you...
What are the impacts of syndicating or republishing digi... A magazine publisher in Wisconsin came to us with some questions about syndicating, re...
Massive Opportunity for Local Media Will Make You More P... 68% of large local businesses that are novice marketers want to me with local media re...
Import Events from Local Business Calendars Automaticall... Now, Locable Publisher Network-powered websites automatically pull in local events fro...